De Wimperfabriek
Field
Beauty
Personal care
Beauty
Personal care
Year
2023
2023
High-end beauty bar
service
Logo design
Branding
W
Social
Photo editing
Logo design
Branding
W
Social
Photo editing
info
The rebranding initiative for De Wimperfabriek, a beauty bar, aimed to elevate its image to a more sophisticated level.
The process began with refining the logo, transitioning from the original eye symbol to a sleek word mark. The letter 'W' subtly references eyelashes ('wimper'), while the elegantly reversed 'a' creates a pleasing 'e' with subtle curvature. Neutral warm tones, combined with olive green accents, impart a natural yet professional aesthetic.
The rebranding initiative for De Wimperfabriek, a beauty bar, aimed to elevate its image to a more sophisticated level.
The process began with refining the logo, transitioning from the original eye symbol to a sleek word mark. The letter 'W' subtly references eyelashes ('wimper'), while the elegantly reversed 'a' creates a pleasing 'e' with subtle curvature. Neutral warm tones, combined with olive green accents, impart a natural yet professional aesthetic.
